About Svane®

Our beds’ innovative, unique features mean we stay well ahead of the curve. This is why the Svane slogan reads “It’s the inside that counts”.

The science of sound sleep since 1937

Launched by Ekornes in 1937, Svane is recognized as Norway’s first furniture brand. Svane has evolved since its beginnings, but the public trust in the brand remains strong.

Our mission and vision

Our mission:

Our dream is to improve people’s daily life through a good night’s sleep.

    Our vision:

    We strive towards providing the most comfortable beds in the world.

  • Portfolio: We strive to provide products with real benefits through continuous development of unique materials.

  • People: We strive to create a great place to work where people are inspired to be the best they can be.

  • Productivity: We strive to create a culture of continuous development through a lean and fast moving organization.

  • Partners: We strive to nurture a winning network of customers and suppliers, together we create mutual, enduring value.

It’s the inside that countsTM

Svane’s slogan reads: “It’s the inside that counts”. The core of our brand is that the inner qualities of the mattress determine the quality of sleep. As a result, we focus on innovations that improve sleep comfort.

Ekornes Beds’ use of the gel material IntelliGel shows that we are serious about sleep comfort. The unique material provides pressure relief for the shoulder and hip areas as well as body support. This gives more flexibility in terms of movement, and enables you to easily switch sleeping positions. The IntelliGel material has great ventilation properties, which makes the mattress keep a comfortable temperature all night through.

In 2014, we launched a mattress topper collection that further emphasizes our slogan: “It’s the inside that counts”. The mattress toppers’ inner qualities and the choice of fabric show that there is more to the Svane products than meets the eye.

Read more about Svane’s unique features here

Svane® Zefir divan bed – best in test

In the spring of 2013, Ergonomie Institut München and Testfakta carried out extensive function testing of divan beds. The Svane Zefir divan bed was objectively tested against the top of the range models from 11 of our competitors. The winner was the Svane Zefir divan bed, with a total score of 4.22 (on a scale of 1.0 to 5.0).

Ergonomic properties, ventilation and durability

This test compared the functional properties of the beds on the basis of criteria crucial to users' perception of sleep comfort. Essentially, this involves ergonomic properties, ventilation and durability. Svane Zefir has the highest score if we combine these three functional areas.

The test shows that there are functional differences between the various products on the market. There are a number of good bed manufacturers, but we're well ahead of the competition.

Ekornes Beds AS

Ekornes Beds AS is a fully owned subsidiary of Ekornes ASA, located in Fetsund in Norway, 30 kilometres northeast of Oslo.

Originally a sawmill, the factory was acquired by Ekornes the autumn of 1962. All departments are located on site: Production, customer service, product development, marketing, accounting and sales management. The factory measures 27,000 m2.

Ekornes Beds AS has ownership of the Svane brand, and our focus is to provide the best sleep comfort through materials unique to the Svane beds. Our beds, mattresses and accessories are sold in Norway, Denmark, Finland, Germany and Switzerland.

The factory is located near a nature reserve with 260 species listed, which adds to the importance of keeping our emissions to a minimum.

The story of the Svane® brand

Sleeping in the correct position is closely linked to feeling rested. This link has been thoroughly documented by means of research, but when Jens E. Ekornes created the first Svane mattresses in 1937, he used common sense to arrive at the same conclusion.

Svane®: A recognized brand

In 1934, Jens E. Ekornes moved back home to Norway from Germany. With machines he brought from Germany, Ekornes started producing springs for the expanding furniture industry. He came up with the idea of producing his own mattresses when he saw a British spring inlay with interconnected springs.

Ekornes established that these kind of springs would result in lighter, more comfortable mattresses. The Svane mattresses, with springs and breathable properties, were an overnight success. People were able to lie down, sleep well and wake up feeling rested. Soon Svane became a recognized brand -  everyone wanted a Svane mattress!

The Svane brand was established in 1937, and the first mattress models Eva, Ideal and Rekord were launched in Norway. Svane is known as Norway’s first proper furniture brand, and over the last few years the brand has become well-known both nationally and internationally.

Ekornes ASA

Ekornes ASA is the parent company of the Ekornes group. Ekornes ASA is the biggest furniture manufacturer in the Nordic countries, and owns brands such as Ekornes, Stressless, Svane and IMG. Production takes place at brand-specific factories. Stressless is one of the world's most recognized furniture brands, while Ekornes, Stressless and Svane are the best known furniture brands in Norway. The Ekornes collection and the Stressless products are sold throughout much of the world via the company's own sales companies in selected markets. Svane products are available for purchase in the Nordic countries and Central Europe.

Focus on comfort and function

Ekornes' ambition is to be one of the world's most attractive suppliers of home furnishings. The Ekornes business concept is based on factors such as offering products to a wider audience in terms of price and design.

In addition, the group aims to develop and manufacture products that are both functional and provide outstanding comfort. This is reached through the use of standardized components and continually adapting our designs to fit the market requirements.

Ekornes and the environment

Ekornes strives to care for the environment with regards to production, distribution and the use of the company’s products. There are continued efforts to improve the environment, both within the factory buildings and the surroundings. The use of eco-friendly raw materials combined with a sustainable production of durable products remain within the organization’s priorities.

How we implement environmental care

All elements of our business must comply with the following core points:

  • Ekornes must maintain its profile as an eco-friendly company. Its products must have as little environmental impact as possible
  • Ekornes' aim is to minimise health risks in the workplace
  • Ekornes makes investments to prevent injuries and damage to the environment
  • Environmental information must be generally accessible by means of environmental product declarations (EPDs), for example

  • Ekornes must provide open, factual information on how the company deals with its environmental responsibility. Ekornes' long-term objective is to develop environmental issues into a competitive advantage by remaining at the cutting edge of development and surpassing our competitors in this area as well.

  • Svane mattresses are produced using "Øko-Tex Standard 100"-labelled raw materials. All foam trimmings are recycled for our own foam production, while other waste and packaging are handed in for recirculation or recycling.